BAIE D’URFÉ, QC, October 9th 2024 – Erikson Consumer is pleased to announce the arrival of the Cyrus 40 series in Canada. Focused around four core models, the 40 series provides the listener with a streamlined premium audio experience that will fit seamlessly into the home of today’s music lovers while offering an exceptional audio performance. Engineered from anodized aluminum and with all key components custom designed, the 40 series is proud to be made in Britain, the home of Cyrus.
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The first thing you’ll notice about the 40 series, and it is impossible to miss, is the all-new sleek design, and what a good job they have made of it. The front panel is uncluttered, with a headphone connection and a beautiful edge to edge glass finish that hides a high-resolution TFT display, bringing full colour album art to all you streaming fans out there.
The changes aren’t only on the outside, with the 40 Series being treated to a brand-new DAC design from Cyrus. Based upon the latest offering from ESS, the Sabre ES9039Q2M chipset and HyperStream IV Dual DAC technology has been analyzed by their engineering team and the board layout fully optimized to tune the DAC so that the 40 series can achieve the highest possible performance.
When we were discussing the new 40 Series with Chris Hutcheson, Head of Marketing at Cyrus, Chris wanted to make it very clear that this is not an anniversary range of products. “Yes, we are celebrating our 40th anniversary this year, but the 40 Series demonstrates a new beginning at Cyrus under the leadership of Nick Clarke. This is just the beginning of some very exciting plans at Cyrus.”
